Friends, it has always seemed strange to me that there weren't more movie and/or celebrity tie-in pattern lines over the years.
I mean, sure, there were a few celebrity pattern lines, primarily in the Seventies. Here are the ones I'm aware of and please tell me if I missed any:
Marie Osmond for Butterick.
Marlo Thomas's "Marlo's Corner" for McCall's.
Lauren Hutton for Simplicity.
Joan Collins for McCall's (Of course, Joan, along with Dynasty co-stars Linda Evans and Diahann Carroll, also modeled the McCall's Nolan Miller designer line.).
Brooke Shields for McCall's -- That girl never stops working!
Diana Ross for Simplicity.
Christie Brinkley for Simplicity.
UPDATE: Reader Lynn B. has reminded me of two more: Dorothy Hamill for Butterick and Jayne Kennedy, also for Butterick. Thanks, Lynn!
I'm not including the long-defunct Hollywood pattern line, since the stars on the pattern envelopes presumably had nothing to do with the patterns themselves.
I can only come up with one true movie tie-in pattern line: The Sound of Music (mainly dirndls) in the Sixties. And then, in the Seventies, the Broadway musical (and, later, Hollywood movie), Annie.
Now, I get that little girls might want to wear outfits inspired by everyone's favorite Depression-era comic strip orphan, or their mothers might want to dress them that way. A lot of these patterns are relatively classic.
Evidently children's patterns weren't enough for the powers-the-be at McCalls. Say hello to the Annie, Too pattern line! The tag line: "Fun Clothes For a Grown-up Annie." What does that even mean? And what is the aesthetic here? It's all over the place. (Perhaps they were leftovers discovered upon sweeping out Marlo's Corner.)
Readers, I just don't get it.
So this is where you come in: I need you to explain to me the Annie, Too pattern line.
What was the meeting where this idea was pitched and how did they sell it?
I'm a native New Yorker and sewing fanatic! I started sewing in 2009 and today make all my own clothes using vintage sewing machines and vintage patterns. I also sew for private clients. Welcome to the warm and whimsical world of Male Pattern Boldness, where the conversation is sewing, style, fashion, fabric, and more!