Jun 11, 2014
Friends, it has always seemed strange to me that there weren't more movie and/or celebrity tie-in pattern lines over the years.
I mean, sure, there were a few celebrity pattern lines, primarily in the Seventies. Here are the ones I'm aware of and please tell me if I missed any:
Marie Osmond for Butterick.
Marlo Thomas's "Marlo's Corner" for McCall's.
Lauren Hutton for Simplicity.
Joan Collins for McCall's (Of course, Joan, along with Dynasty co-stars Linda Evans and Diahann Carroll, also modeled the McCall's Nolan Miller designer line.).
Brooke Shields for McCall's -- That girl never stops working!
Diana Ross for Simplicity.
Christie Brinkley for Simplicity.
UPDATE: Reader Lynn B. has reminded me of two more: Dorothy Hamill for Butterick and Jayne Kennedy, also for Butterick. Thanks, Lynn!
I'm not including the long-defunct Hollywood pattern line, since the stars on the pattern envelopes presumably had nothing to do with the patterns themselves.
I can only come up with one true movie tie-in pattern line: The Sound of Music (mainly dirndls) in the Sixties. And then, in the Seventies, the Broadway musical (and, later, Hollywood movie), Annie.
Now, I get that little girls might want to wear outfits inspired by everyone's favorite Depression-era comic strip orphan, or their mothers might want to dress them that way. A lot of these patterns are relatively classic.
Evidently children's patterns weren't enough for the powers-the-be at McCalls. Say hello to the Annie, Too pattern line! The tag line: "Fun Clothes For a Grown-up Annie." What does that even mean? And what is the aesthetic here? It's all over the place. (Perhaps they were leftovers discovered upon sweeping out Marlo's Corner.)
Readers, I just don't get it.
So this is where you come in: I need you to explain to me the Annie, Too pattern line.
What was the meeting where this idea was pitched and how did they sell it?
Seriously, how do you make sense of Annie, Too?